OnePlus unveils ‘Find Your Zone’ audio brand campaign

oneplus music

OnePlus Launches Audio Ad Campaign “We Don’t Settle” Featuring Original Music by Hanumankind.

OnePlus, the renowned global technology brand, is excited to announce its groundbreaking audio brand campaign titled “We Don’t Settle”.

Marking a first in the company’s history, this campaign shines a spotlight on OnePlus’s dedication to its audio product line. The campaign is energized by an original song from the acclaimed hip-hop/rap artist, Hanumankind.

OnePlus unveils 'Find Your Zone' audio brand campaign 1

Launched on 16 February 2024 in Bengaluru, India, the campaign embodies the core philosophy of OnePlus: the relentless pursuit of excellence, or “Never Settle”. It showcases the brand’s commitment to delivering superior audio experiences to users from every sphere of life, aiding them in achieving their “zone” of peak performance.

Highlighting the transformative power of music, the campaign narrates the stories of individuals from various walks of life, including a student, a basketball player, and a head chef, who use OnePlus audio products like the Nord Buds 2, OnePlus Bullets Wireless Z2 ANC, and OnePlus Buds 3, respectively.

These stories exemplify how OnePlus devices are more than just accessories; they are powerful tools that help users to excel and push beyond their limits by finding their focus through music.

“We are thrilled to introduce our first ever audio brand campaign for our audio devices that connects back to OnePlus’ guiding spirit of ‘Never Settle’. The key idea behind the campaign is to highlight the role that a seamless music experience can play in helping our user community find their ultimate state of focus. OnePlus is committed to creating cutting-edge audio devices aimed at empowering our community to unleash their full potential and achieve their aspirations with absolute focus and clarity.”

Ishita Grover, OnePlus India’s Director of Marketing

Read also: OnePlus 12 launched in India

The creation and production of the “We Don’t Settle” campaign were managed internally by the OnePlus India team, with Aneesh Malankar directing the ad film and Supari Studios producing it.

The catchy and inspirational “We Don’t Settle” track is a collaboration between Hanumankind and producer Kartik Shah, highlighting Hanumankind’s lyrical prowess and Shah’s musical genius.

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