Wix vs Squarespace : Choosing the Best Website Builder in 2024

wix vs squarespace

Designing a website is not as easy as applying jam on bread. It is the task of using frozen butter on your cold bread.

If you don’t have the right tools, then you might not be able to apply that butter properly ever. Herein we will draw comparisons between two widely known web designing sites.

This Wix vs Squarespace article will help you understand the difference between the two and assist you in making an informed decision about whose services you would like to use.

Wix vs Squarespace, both the companies have their pros and cons, which will be highlighted here. 

Wix offers a free plan to create a website, but since it is free, you hardly get any glowing options. In contrast, Squarespace provides you only a 14-day free trial.

The paid plan of Wix comes out to be very costly.

This puts the people in a dilemma over which option they should choose, which one will be worth their money, and where they will get sophisticated opportunities.

Let’s dive into Wix vs. Squarespace to find out!

A Tug-of-War Between Wix and Squarespace: Features

wix vs squarespace

Simplicity in Understanding:

In the tussle of Wix vs Squarespace, the first testing point is the ease with which you can work on them. As mentioned above, web designing is not a piece of cake.

So if the website doesn’t let you go wild, you might want to take your business elsewhere. 

Both the options here let you use their drag-and-drop editors. It helps you decide from a drop-down option the text, images, headers, tables, and much more you want.  

Wix offers you the flexibility to put anything at any place you want and without any difficulty.

This sometimes lands you in a pit if you don’t know what you are doing, and you end up with a mess.

This mess can be taken care of by an Undo button, but if you don’t know how to form a layout properly, you might make the same mistakes again.

If you are not a creative person but want to have a top-notch site, you can use the Wix ADI (Artificial Design Intelligence). It will design the layout for you.

Wix ADI will ask you a couple of questions and then provide you with a fully functional site for you based on your answers. 

On the other end, Squarespace doesn’t let you change the alignment of the region. This seems like a limitation, but this protects your site from becoming a mess.

When it comes to designing a website, you need to be careful of the interface. The site will work only if it looks appealing.


Templates, without a doubt, make designing a website very easy for you. You just have to build upon them.

Wix provides nearly 500 website templates that are divided into 17 categories. These are for personal as well as business use and can be customized.  

Though these templates are not mobile optimized, secondly, if you want to switch to a different template, you will have to design the site from the beginning, again.

In this Wix vs. Squarespace, the latter provides templates that have the same type of functionality but can be customized without any boundaries. This prevents the trouble of switching from one template to another.

Squarespace has the feature known as the modular design systems and frameworks.

You need to alter one template and the other fonts, color changes accordingly and at any time.

Services and Apps:

Wix vs Squarespace, the former has apps that provide the add-ons while the latter simply gives them as services.

Wix has apps that help you with the extra elements you would like to avail of. The company themselves does not necessarily develop these apps. You can also get the experience of third-party services through them.

Squarespace helps in including audio and video from Instagram and offers Map blocks, Google AMP, to list a few of the highlights.

After you have set them up, you don’t have to update them regularly. These services then function on their own and keep everything running. This is a perfect example of smooth integration.

It is a highly user-friendly site. The site is best as it helps you to publish on Tumblr or Instagram and display it on your website, and vice-versa.

The only negative point here is that a couple of these features only come with the Squarespace Business Plan. While the rest come as default, OpenTable and ChowNow can work with premium plans only.

Wix has more apps that increase services as you go on upgrading, and Squarespace is more towards the provision of quality services.

E-Commerce Facilities:

Wix vs. Squarespace has till now been in favor of Squarespace. It is undoubtedly more refined in quality and services.

Let’s not be hasty and look through more comparisons.

Now, we discuss the e-commerce features that the two offer. They have pretty much the same of these services.

 Both of them offer the features of accepting payments, automatic tax calculation, digital products, import catalog, mailing lists, physical products, appointment scheduling, and selling via social media.

For any of these services, you will first have to set up an online store. For setting up a store, you will have to upgrade to premium plans on both the sites.

Hence, this is a win-win category. Both seem to perform equally fair on this level. Still, you might want to check their stores for yourself to understand what suits your needs.

In Wix vs Squarespace, we have talked about their e-commerce facilities in setting up a shop. Now, we indulge in their marketing strategies.

Both of them offer the necessary services of analytics for helping you understand your progress, email marketing, Facebook ads, Google ads, logo maker, Mailchimp integration, and social posting.


Wix vs Squarespace : Choosing the Best Website Builder in [year] 1

Even if you are a writer or not, you know the importance that blogs hold these days. It is just another way for you to be seen and heard globally.

Wix vs Squarespace both provide the essential blogging features like saving drafts, scheduling posts for publishing, and adding categories.

Wix has a separate blog editor or post editor. So you can write without any hurdles, but you cannot see the content as it will appear to your customers.  

On Squarespace, you can view the content while writing it precisely the way your readers see it.

Squarespace provides you an additional feature, which is a search bar. It helps you navigate through your old posts.


Wix and Squarespace, both, offer features that help you have a better ranking in the search engine optimization (SEO).

Wix provides general meta tags, Google sitemaps, clean URLs, and page descriptions. It has a very SEO-friendly setup and also provides the integration with third-party SEO apps like Crazy Egg.

Like its ADI, Wix has Wix SEO Wiz. It is an AI tool that asks a few questions and then works on your SEO.

Squarespace has basic SEO features that Wix offers, with no special features.

Import and Export of Site:

Next, in the Wix vs. Squarespace is the ability to import and export sites that the two provide.

Wix does not supply the customer with any such facility.

On the contrary, Squarespace lets you import sites from other services like WordPress, Tumblr, and Blogger on its 7.0 version.

Squarespace even lets you import products in a .CSV file from Shopify. This is a functionality that Wix also provides.

Wix vs Squarespace: Pricing

We have already talked about the free plans and the premium ones the two have. There is a free trial and a free plan, but if you want to work, you will have to pay.

We have compared their features above elaborately. Now it is time we compare their pricing policies.

The cheapest plan of Wix is its Unlimited plan. It includes unlimited bandwidth, 10GB of storage, free domain registration for a year, Site Booster, Analytics apps, and the option to upload up to one hour of video. 

Next, is the Wix Business Unlimited. It provides Google Analytics, 35GB of data storage, a logo maker, up to ten hours of video storage, and unlimited product sales.

Squarespace’s Personal plan is the cheapest plan that offers template layouts, free domain registration for one year, website metrics, credentials for two people, unlimited data storage, bandwidth, and 24/7 customer support.

When you upgrade, apart from these features, you get content blocks and third-party integrations, and more advanced customization with CSS and JavaScript.

You will also get advanced analytics, the ability to sell unlimited products, 100 USD in Adwords credits, and one free year of Professional Gmail and G Suite.

Calculation of the exact price will be a little hard as the charges for the services vary from location to location, and there are always renewal and third-party service charges.

Wix vs Squarespace: Customer Support

If you sent in an inquiry, then you will receive an answer to them faster from Squarespace than from Wix.

Though both of them forward your queries to a feedback team so if you ask for a particular service that they don’t provide, it might be added.

If you don’t want to be irritated and get a quick answer, you should go for Squarespace.


The Wix vs Squarespace article makes it crystal clear that Squarespace is a much better option for you.

It has far more services with a helping hand that you didn’t know you ever needed. Thus, don’t wait time sitting around, get up, and grab the offers now!

Lastly, if you don’t have enough in your bank account and want first to try a free web designer site, then you can try Wix.

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